Leading consultancy strengthens market position with successful large scale project

Results at a glance

Achievement

Following the project's successful completion, our client strengthened its position as a leading consultancy in the industry.

Saving

40% in costs to client

Together with software for face recognition, behaviour pattern analysis and other related sophisticated tools, all connected to a powerful CPU, a large amount of data can now be processed in a fraction of the time previously required.

Background

Our customer is a leading analytics and business consultant. Since 1990, the firm has helped leading companies improve customer experience through visitor flow analyses. Visitor flow analyses for places having large-scale public gatherings like stadiums, arena, amusement parks, trade fairs, expositions, etc., have become an important management tool in recent times as inputs for better facilities management and for use in emergency situations arising from security threats. Today, high-resolution cameras are easily available. Together with software for face recognition, behaviour pattern analysis and other related sophisticated tools, all connected to a powerful CPU, a large amount of data can be processed in a fraction of the time previously required.

Challenges

Our customer won a contract to conduct a Visitor Flow Analysis of Sydney’s biggest multi-venue performing arts center. The project involved counting the physical visitor traffic to the arts center and in the areas surrounding the building. The customer needed help with data capture. To aid in the count, 13 cameras were installed for 40 days. These cameras recorded 40 lines/angles of interest. Therefore, a contributing video image had to contain multiple points of interest.

Solutions

Since keeping track of large crowds is never an easy task, the TransForm team took time to understand the dynamics of the project and analyzed the entire process in real time for one week, with multiple sub-teams working in shifts.

TransForm created custom software to capture log details per camera point, simplified the user interface, and created customizable reports per day or time period.

Results

The collaboration between TransForm and our customer proved to be a success. The TransForm team was able to capture the data the customer needed and at the accuracy level required, all while helping the customer save over 40% in costs. The customer also credited the TransForm team for doing it right the first time despite it being a large project with an aggressive timeline.

With the successful completion of the project, our customer was able to strengthen its position as a leading consultancy in the industry.

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