Though there are a number of social media tools that are currently being used to reach customers, nothing truly works like sending well-drafted emails to carefully nurtured email contacts. Email is still where much of business takes place, and when it comes to premium sales and promotions, email still ranks way ahead of Twitter, Facebook or LinkedIn.
In fact, this trend is only going to grow, as a Radicati study shows that by 2020, 3 billion people will use emails to communicate. With 205 billion emails being sent every day, it is important to choose the right email marketing tool to build lists, nurture leads, and automate email marketing campaigns for better results.In this article, we take a look at 6 email marketing tools that will help you engage with your customers better.
The most famous and important of all email marketing tools is MailChimp. It can be used on a variety of platforms to target customers and build lists. It helps businesses to develop and launch email marketing campaigns, while making automation easy as well. MailChimp can be used on WordPress, Drupal, and other content management systems easily, and can also be integrated with existing and new software programs.
MailChimp is free to use to an extent, but also has a paid version in which you will be able to access more features. MailChimp is currently the most popular email marketing tool available.
The second most popular email marketing tool is Constant Contact, and even this comes with both free and paid versions. The free versions have a limited number of features, and you cannot send unlimited number of emails to your leads. However, if you are a small business and have limited requirements, Constant Contact can be used to successfully manage email marketing campaigns.
It helps you generate important reports which will help you to engage with your customers better. In addition, Constant Contact comes with all the features that MailChimp and other email marketing tools come with.
AWeber is particularly suited for small and medium-sized businesses to build lists and nurture them. Many e-commerce stores swear by AWeber because of its ease of use and beneficial features. It can be integrated seamlessly with a number of platforms including WordPress, Shopify, etc. The tool comes with features such as auto-responders, email support, community support, and email templates.
While AWeber costs money to use, it also has a 30-day free trial during which you can test and try the software program. At $19 per month, it is not extremely expensive, and even smaller businesses can easily afford it.
Another important and popular email marketing tool is GetResponse. GetResponse is also popular among online businesses because it offers easy phone and email support, along with live chat support. Get Response automated marketing solutions are preferred by businesses across the world. It is used across the world to nurture leads and launch successful email marketing campaigns. It is known for its agile features, which make it easy to use.
You can easily integrate GetResponse with tool such as ZenDesk, SalesForce, Google Docs, and Magento. If you are an e-commerce store owner, GetResponse could just be the right choice to engage with your customers better.
Another important email marketing tool preferred by a number of businesses is ActiveCampaign. It is known for its social features, and how well it integrates with social media. ActiveCampaign is also famous for its ability to launch simple and smart email campaigns that can be easily edited and replicated using templates. You can also segment users based on their behavior, location, action, and other kinds of data.
ActiveCampaign integrates easily with WordPress, Magento, SalesForce, and other tools that online businesses use. However, it does not match with the capabilities of MailChimp, AWeber and Constant Contact.
If you are worried about being marked as spam, Drip could just be what you needed. It is known for its advanced spam filters, and helps your recipients to recognize that your emails are valid and reliable. It can be easily integrated with WordPress, WooCommerce, and other tools, making it perfect for bloggers, online stores, and marketers. The tool helps users to capture more leads and grow business quickly and easily.
It comes with many features such as smarter email segmenting, list groups, and automation. However, Drip cannot compare with the advanced features of AWeber, Constant Contact and MailChimp.
As you can see, using the right email marketing tool can help you engage with your customers easily. However, you need to choose the tool that is suited for your unique business requirements, as most tools specialize in a specific set of features. If you are not able to decide which email marketing tool to use feel free to contact an external vendor like us, who will be able to help you make the right decision.
Email marketing will continue to be the most important lead generation and nurturing technique in the months to come. To make the right choice of email marketing software, contact us today.
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