The opportunity was big and so was the challenge to deliver a seamless hotel booking experience!
Ability to ramp up
Increased support by up to 70%.
Expanding the team within a few months
Finding the right hotel accommodation in terms of affordability and quality is a requirement for every traveler. Since price is a big factor travelers consider, for online hotel stay booking businesses, it becomes a challenge to pin the right rate for not one but every online hotel deal listed on the site. This was exactly what our customer, an online provider of inexpensive accommodation for UK travelers, was facing in 2007. The opportunity was big and so was the challenge to deliver a seamless hotel booking experience; and the prize: a big foothold in the industry which was poised for exponential growth.
Hotel booking at the click of a button has become the norm for travelers. In line with the growing demand, our customer’s database of hotels was also expanding and creating newer challenges every day including:
TransForm set out to find ways to help streamline hotel inventory management and ensure sustainable, long-term value creation. The TransForm team analyzed the entire business process and charted out various possibilities for bringing in more efficiencies including:
TransForm’s support began to translate into visible and sustained benefits for our customer as follows:
TransForm’s continued support ensures that this UK-based player continues to strengthen its market position against other industry players. Today, it has emerged as the world’s biggest source of inexpensive accommodation for UK travelers and has been featured in “Money Savings Expert” and a Channel 5 travelers and has been featured in “Money Savings Expert” and a Channel 5 feature, “It Pays to Save”.
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