Customer: A leading Australian food ordering marketplace with 4,400 listed restaurants. A perfect example of a food-tech company, from start-up to a success story.
ANZ’s #1 online and mobile food ordering service
9000 orders a day
The food ordering space has become the next big tech trend to watch out for. Growing at 24% over the last 5 years, the space has seen an upsurge of players who’ve set up takeaway and online order platforms, redefining and challenging the traditional restaurant space. The years 2005 to 2010 saw a lot of growth in the industry and very soon the space began to get crowded. Within a few years, there were many local as well as global players vying to win over an evolving base of customers.
Founded in 2010, our customer is one such take-away and food delivery portal in Australia that enables local customers to order food online from an extensive network of high-quality restaurants. In the face of increasing competition, our client joined hands with us as their technology partner to help them strengthen their foothold and fast-track their growth. Our synergies soon bore fruit, and today our customer is the largest food ordering platform in Australia.
Being a relatively new domain at that time, there were very few points of reference or business precedents the customer could refer to. This also presented another challenge to the customer in terms of visualizing emerging trends in this space and preparing for upcoming challenges. The key areas the customer wanted addressed were:
TransForm placed dedicated teams that took care of requests at the customer-supplier node, customer-user node, and the backend, analyzing in real time the gaps in the entire business process and how to address each one in the best possible manner. After a detailed analysis, TransForm formulated the following solutions:
As a result of the above steps, the customer has been able to:
During 2010-15, a time when the global online food ordering industry grew at a rate of 24%, our customer’s revenues surged 35%. From 150-200 daily orders in the initial period, TransForm now helps them process over 9000 orders a day. Surpassing their own targets, they bring in over 50 new restaurants into their network every quarter and have built a pool of over 4,000 restaurants over the last 5 years.
Even in the presence of a number of successful food ordering players in the Australian market for over 8 years now, this company has evolved into one of the fastest-growing start-ups in the country and a market leader in its domain in a short span of 5 years.
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