Mohammed, a passionate ecommerce businessman, after selling products on various selling platform like eBay and Amazon, wanted to build his own ecommerce store and earn a sustainable income
Store was setup within a timeframe of 10 days
Brand registered to 5 popular market places
Yoga related products and accessories is a $20 billion industry
Mohammad understands shopping cart and has chosen Shopify for building his first online store. Although successful in building the store, he did not get any sales for 2 months.
Mohammad did not have any ecommerce expertise and the store was not visually appealing. He was targeting the Yoga and health conscious people based in USA but the store did not have any Yoga related products. It only had one eco-friendly Himalayan candle and a few specific stone lockets that are worn for ones well-being.
After detailed discussion and understanding the target market, our marketing team suggested building a complete online yoga store. The products that were already on the store had no demand and people preferred to purchase those well-being stones from traditional retail outlets after consulting an astrologer/ numerologist. On the other hand, there is huge demand for yoga related product in USA. Yoga related products and accessories is a $20 billion industry and has an increasing CAGR of 8% .The other key finding of our research was targeting – women should be the main target customers as 72 percent of Yoga practitioners in USA are females. TransForm designed the online store and crafted a sales strategy for Mohammed according to the findings of the analysis and focusing on the areas that needed to be modified.
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