Case Study

Ecommerce Shopify dropshipping store setup

Mohammed, a passionate ecommerce businessman, after selling products on various selling platform like eBay and Amazon, wanted to build his own ecommerce store and earn a sustainable income

Results At A Glance

Fast Service

Store was setup within a timeframe of 10 days

Connections/Networking

Brand registered to 5 popular market places

Opportunities

Yoga related products and accessories is a $20 billion industry

  • BACKGROUND

    Mohammad understands shopping cart and has chosen Shopify for building his first online store. Although successful in building the store, he did not get any sales for 2 months.

  • CHALLANGES

    Mohammad did not have any ecommerce expertise and the store was not visually appealing. He was targeting the Yoga and health conscious people based in USA but the store did not have any Yoga related products. It only had one eco-friendly Himalayan candle and a few specific stone lockets that are worn for ones well-being.

  • SOLUTIONS

    After detailed discussion and understanding the target market, our marketing team suggested building a complete online yoga store. The products that were already on the store had no demand and people preferred to purchase those well-being stones from traditional retail outlets after consulting an astrologer/ numerologist. On the other hand, there is huge demand for yoga related product in USA. Yoga related products and accessories is a $20 billion industry and has an increasing CAGR of 8% .The other key finding of our research was targeting – women should be the main target customers as 72 percent of Yoga practitioners in USA are females. TransForm designed the online store and crafted a sales strategy for Mohammed according to the findings of the analysis and focusing on the areas that needed to be modified.

    • We started building the online store with keywords research. Based on it, we created four collections cloths, mats, yoga kits and others Accessories
    • The main focus was on females clothes and mats.
    • The positioning of the store was taken utmost care of and the banner image was designed accordingly.
    • Based on keyword research, all the key SEO parameters were written – URL, title, tags, meta tags to ensure maximum ROI
    • We got the brand registered to 5 popular market places
    • We also integrated the store with email marketing & email capture tool
    • Online chat, SEO manager, Google merchant centre and google analytics were all integrated for better results.
  • RESULTS
    • The store was setup within a timeframe of 10 days
    • Their customers now discover the store more easily, generating more traffic on the store and this in turn enhances sales.
    • All the integrated analytics made tracking of customer behaviour easier, which in turn helps in making better sales strategies for each product.
    • Inventory management is enhanced because of efficient tracking based on demand and sale of each product.

Let TransForm Solutions take the stress out of back office work

With 18+ years for experience and 24/7, unparalleled coverage, we are experts in back-office management. Let us help you reduce costs, increase team efficiency, and improve the customer experience with our back-office support services.

Request for a Quote.

Drop your details here.

kd7me