Customer: A leading Australian food ordering marketplace with 4,400 listed restaurants. A perfect example of a food-tech company, from start-up to a success story.
ANZ’s #1 online and mobile food ordering service
9,000 orders a day
24/7 to all user and restaurant service requests
The online food ordering market has experienced an explosion of growth in recent years. Growing at 24% over a recent five-year period, the space has seen an upsurge of local and global entrants that have set up online order, take-away and delivery platforms, thereby redefining and challenging the traditional restaurant space and leading to a crowded market.
Founded in 2010, our customer is one such online order, take-away and delivery portal in Australia that enables local customers to order food from an extensive network of high-quality restaurants. In the face of increasing competition, our client joined hands with us as their technology partner to help strengthen its market position and fast-track its growth. Our synergies soon bore fruit, and today our customer is the largest food ordering platform in Australia.
Being a relatively new domain at that time, there were very few points of reference or business precedents the customer could refer to. This also presented another challenge to the customer in terms of visualizing emerging trends in this space and preparing for upcoming challenges. The key areas the customer wanted addressed were:
TransForm placed dedicated teams that took care of requests at the customer-supplier node, customer-user node, and the backend, analyzing in real time the gaps in the entire business process and how to address each one in the best possible manner. After a detailed analysis, TransForm formulated the following solutions:
As a result of the above steps, the customer has been able to:
During 2010-15, a time when the global online food ordering industry grew at a rate of 24%, our customer’s revenues surged 35%. From 150-200 daily orders in the initial period, TransForm now helps them process over 9000 orders a day. Surpassing their own targets, they bring in over 50 new restaurants into their network every quarter and have built a pool of over 4,000 restaurants over the last 5 years.
Even in the presence of a number of successful food ordering players in the Australian market for over 8 years now, this company has evolved into one of the fastest-growing start-ups in the country and a market leader in its domain in a short span of 5 years.
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