Maintaining the back end operation for such a huge worldwide portal involves many challenges, including:

List Building

• Building a global list of available vacation rentals.
• Maintaining and building a list of customers with their accommodation and country preferences.
• Finding suitable vacation rental properties owned by individuals / direct owners.

Marketing

• Developing a system to target customers with similar interests across different markets.
• Creating and managing marketing strategies which were tailored to individual markets, and designed to increase the conversion to sales rate.
• Updating keywords for the targeted countries regularly.
• Conducting competitor research for each market (keywords, bids, other details)
• Increasing web traffic organically.

Online Research Services

• TransForm provided a team to conduct web research and create a valid global list of vacation rental properties.
• Several distinct categories of vacation properties are required by the client. TransForm conducts the research to identify those property types.

Digital Marketing Services

• We provided a SEO Analyst to perform continuous keyword research and to identify new long tail keywords for each individual country.
• We created marketing strategies which were unique to each country and customer type.
• We perform detailed competitor analyses, identify campaigns and ad copy specific to each market, and provide weekly reports of competitor activities to our client.
• We adapt our client's strategies accordingly.

• Four million vacation rental contracts executed since the engagement with our client began.
• Operating cost reduced by 60%.
• Organic customer visits to the portal increased by 40% every quarter.
• Digital marketing cost reduced by 20%.
• 100,000 suitable properties identified by TransForm within first three years.