While it is a cliché to say that an image speaks louder than words, clichés do have their roots in truisms. Yet, images that are of poor quality, product pages with no images, blog posts and articles without relevant images or images that are just too blurred, and other such errors are commonly found today. Regardless of where a picture or image is displayed (or not), image editing is a crucial part of running a successful business. Image editing services help you to take your content marketing and sales strategies to the next level.
In this article, let us take a look at what image and photo editing services entail, and why you need this service.
1. Retouching and color correction to make images look better
If there is anything that all businesses should learn from fashion photographers, it is to implement retouching and color correction. Just like people, products to look better when you correct their colors or light. Photoshop and other image editing tools can make your products look better and more glamorous, so that customers are enticed to purchase quickly. Content marketers too can use better quality images whose colors have been retouched for a higher readership rate.
Nielson Norman’s research shows that 79% of readers just skim through an article, and only 16% read word to word. That 79% of readers focus on images instead.
2. Combine multiple images into a collage
Making collages is an important part of updating product pages, and the same collages can also be used for content marketing. When you have multiple products to sell and when you are promoting a series of products (or events) on social media, it makes sense to create a collage instead of posting too many images. In addition, combining multiple images into a collage can help you urge your readers to focus on text.
74% of people use social media to make purchase decisions, and Gartner studies show that a majority of people share images on social media with their friends.
3. Change or remove background of images
Sometimes, you may already have an image that is appropriate for a product page or for content marketing purposes. Repurposing your own images is a great idea, especially when you do not want to purchase or click new images. By changing or removing backgrounds from existing images, you can create new pictures appropriate for the situation. If you can also crop or cut some parts of your older images, no one will ever know that you are using an older image.
32% of marketers feel images are more important than blogging.
4. Add effects, patterns and shadows
A lot of images often look very unattractive because they do not have effects and patterns. Photoshop and other tools provide innumerable patterns, shadow effects, and other such effects that can transform even a mundane image. By opting for image editing, you can make even an ordinary image look artistic and attractive, encouraging more sales to take place.
You would be surprised to learn that people only remember 10% of what they read if there is no accompanying message. If there is an accompanying image, people retain 65% of information.
5. Add or remove watermarks
Sometimes, you may have added watermark long time ago, and now you want to remove it so that your image can be used for another purpose. If you hold the copyrights to your images, or if you are using an open source public domain image that comes with a watermark, you can just remove it and use it again. In addition, you can also add watermarks to ensure that your original pictures are not used by anyone else.
BuzzSumo found that articles with an image every 75-100 words were shared 2 times more than those with fewer, on social media.
6. Crop and resize images for content marketing
Every social network has a different image size requirement. Twitter, Instagram, Facebook, etc. all have their own specifications for image posts, banner images, profile images, etc. It is important for you to resize and crop images depending on where you are going to post or share them. Even for e-commerce sites, you may have to resize images so that the webpage loads quickly.
If you plan to use Twitter extensively, you might want to know that tweets with images get 150% more retweets.
7. Create multiple copies in different colors
The same product can be displayed in multiple colors or the same image can be given a noir-effect or a black and white effect. It all depends on what you want the mood of the web page or the post to be. It is possible to create multiple copies of the same image in different colors using certain tools. It is particularly useful for social media marketing.
Studies that explore human eye-tracking reveal that readers give more attention to information that accompany images.
8. Image masking to conceal unnecessary parts of a picture
There are times when you want to hide unflattering parts of an image or picture, and it is perfectly valid to feel so. Image editing tools can help one to mask certain areas of an image without actually deleting it. This will help you to keep your image attractive and alluring for readers and webpage visitors, without getting them to look at the unsightly or unattractive parts of an image.
On Facebook, if you post images along with your post, you are 2.3 times more likely to see engagement.
All this sounds like a task?
Images are central to the success of your content marketing strategy, and they are also important for enhancing sales on your e-commerce website. Of course, editing and fixing images and pictures take a long time, require special skills, and most businesses and their staff simply do not have time to engage in quality image editing. Thankfully, an external vendor can help you fix all your images and spruce up web pages with attractive pictures, while you focus on your core business activities.